The LaRocca family has deep roots in the club industry, having recognized early on in their careers, the value that professional development brings to creating a long and meaningful career in the club industry. Recognizing the important role that the Foundation has played in their own professional lives and with a generous desire to support and mentor others, the LaRocca family established the LaRocca Family Executive Scholarship in 2010. The scholarship benefits awardees that have been in the industry for a minimum of ten years and play an active role in mentoring others.

The goal of the LaRocca Family is that the scholarship creates a legacy for their family and that it makes a difference for future leaders in the industry.