Dr. Clemenz shares the results of her Faculty Research Grant Project

Dr. Candice Clemenz is currently the Associate Dean for Undergraduate Programs for the Pamplin College of Business at Virginia Tech.  Prior to assuming her administrative duties at Tech last July, she developed a new Hospitality program at the University of West Florida (2003-2005), was a faculty member in the Hospitality and Tourism Management department at Virginia Tech (1996-2003), and spent the majority of her industry career working for ClubCorp (1981-1996). 

Dr. Clemenz began her career with ClubCorp as Catering Director at a dining club, and subsequently served as (1) Regional Marketing Manager, working primarily in the areas of Club Communications and Catering Revenues, (2) Regional Marketing Director, assigned to 65 clubs in the Northeast United States, focusing on management of revenues generated through membership, catering, golf, tennis, and athletics, and (3) Vice-President of Development, building new clubs and working on turn-around properties. 

Since becoming a CMAA member in 2001, Dr. Clemenz has had the opportunity to work with member-owned clubs.  She has taught Club Management at both Virginia Tech and the University of West Florida, and is responsible for encouraging many students to enter the club industry.  She has presented at the CMAA national conference, participated in a CMAA Faculty Internship, and started a CMAA student chapter at Virginia Tech.               

While serving as Associate Dean, Dr. Clemenz plans to continue her research agenda that includes training in general and various issues specific to club management.  She is particularly interested in applied research whereby academia engages with industry in a meaningful way.  Dr. Clemenz has a B.S. from Florida State University, a M.S. from the University of Tennessee, and a Ph.D. from Virginia Tech.               

Development of a membership report template for use in private clubs

Ask yourself, “What is the monthly duesline of my club?”  “Is the duesline up or down from prior year?”  “Is it up or down year-to-date?”  “How much is the duesline up or down from the beginning of the year?”  “Are variances due to a change in the number of members, the categories in which members are joining and resigning, or a dues raise?”  “Are variances due to attrition, enrollment, or perhaps both?”  “What category is causing your variance in budgeted initiation fees?”  If you were able to answer all of the questions, I congratulate you, and this article is probably going to seem like documentation of the obvious.  If you couldn’t answer the questions, don’t feel bad . . . but, do read on!

Background

My experience in working with managers of member-owned clubs over the past five years is that the vast majority are right on top of their numbers when it comes to operations (food and beverage, catering, golf, etc.), but the same is not true for the area often referred to as the “lifeblood” of the club: membership.  I admittedly borderline on evangelistic when it comes to discussing the importance of membership, but this is only because I saw time and time again during my 15-year career in clubs that Robert Dedman, Sr. was correct when he said “With membership all things are possible, and without membership nothing is possible.” more..........

 

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