In 1991, The Club Management Institute Foundation underwent extensive strategic planning. Through this process, the Foundation discovered that it was capable of building a permanent education endowment of $3 million. As a result of the strategic planning process, the organization also changed its name to The Club Foundation to more accurately reflect its purpose.

After thorough planning, the Foundation launched its Campaign for Excellence in 1992. Campaign for Excellence Chairman, W.R. "Red" Steger, CCM, made a personal pledge of $50,000 to launch the campaign, and challenged his fellow club managers to step up to the plate with their personal pledges.

With the successful launch of the Campaign for Excellence, the Foundation assembled a national committee to ensure that it would reach its goal. Throughout the campaign, James Goslin, Jr., CCM; Lee Seeger, CCM; and Robert Southwell, CCM, served as regional vice-chairmen and led a group of more than 150 volunteers who were committed to making the campaign a success.

Over the next few years, The Club Foundation and its leaders solicited pledges from CMAA members, CMAA chapters, clubs, corporations and foundations. More than 60 percent or $1.9 million of the campaign's $3 million goal came from CMAA members. Additionally, CMAA members helped the Foundation solicit the balance of the $3 million from clubs and corporations.

Five years after the Campaign for Excellence was launched, the dream of a $3 million education endowment became a reality.
 

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